I'm Joana Villar, a UX/UI designer passionate about putting people first, pixel by pixel.

Through a human-centered approach, I'm eager to identify design challenges and develop innovative solutions that enhance usability in order to create meaningful connections between people and products. My design methodology involves a deep dive into user research, wireframing, prototyping, and usability testing to ensure that the final product is highly functional and user-friendly.

Case studies

Avios Wallet

Allows to combine Avios points from different loyalty programs into one place without having to transfer them between accounts.

Avios Wallet

Allows to combine Avios points from different loyalty programs into one place without having to transfer them between accounts.

Avios Wallet

Allows to combine Avios points from different loyalty programs into one place without having to transfer them between accounts.

Avios Wallet

Allows to combine Avios points from different loyalty programs into one place without having to transfer them between accounts.

DEI Diagnostics Platform

Automated platform built to support human potential by fostering engagement, retention, and innovation.

DEI Diagnostics Platform

Automated platform built to support human potential by fostering engagement, retention, and innovation.

DEI Diagnostics Platform

Automated platform built to support human potential by fostering engagement, retention, and innovation.

DEI Diagnostics Platform

Automated platform built to support human potential by fostering engagement, retention, and innovation.

Customer lifecycle management

Software that manages the customer lifecycle for retail organisations.

Customer lifecycle management

Software that manages the customer lifecycle for retail organisations.

Customer lifecycle management

Software that manages the customer lifecycle for retail organisations.

Customer lifecycle management

Software that manages the customer lifecycle for retail organisations.

Customer Business

SaaS Customer Business to create and manage customer data.

Customer Business

SaaS Customer Business to create and manage customer data.

Customer Business

SaaS Customer Business to create and manage customer data.

Customer Business

SaaS Customer Business to create and manage customer data.

Invoicing Management

Tool that automates the billing process, from invoicing to time tracking, to sales monitoring.

Invoicing Management

Tool that automates the billing process, from invoicing to time tracking, to sales monitoring.

Invoicing Management

Tool that automates the billing process, from invoicing to time tracking, to sales monitoring.

Invoicing Management

Tool that automates the billing process, from invoicing to time tracking, to sales monitoring.

Eikon

Financial database that provides access to the data stream, global pricing data, analytical tools, and more.

Eikon

Financial database that provides access to the data stream, global pricing data, analytical tools, and more.

Eikon

Financial database that provides access to the data stream, global pricing data, analytical tools, and more.

Eikon

Financial database that provides access to the data stream, global pricing data, analytical tools, and more.